EA Sports has recently extended its partnership with the DFL Deutsche Fußball Liga until 2027.
This deal, dating back to 1998, secures exclusive license rights for EA Sports to feature both Bundesliga and Bundesliga 2 in its EA SPORTS FC video game series, the only simulator to authentically represent these leagues, including all 36 clubs, players, and the German Supercup.
The partnership is not just about licensing. EA Sports and Bundesliga have worked together to create the Virtual Bundesliga (VBL), a popular esports competition with up to 130,000 players each season.
Besides Bundesliga, EA Sports is also expanding its reach with other leagues. The company recently finalized a six-year partnership with the Premier League worth £488 million ($522 million) and as of this season they also secured the exclusive rights for LaLiga in a deal worth $200 million, that will span five years.
Furthermore, the exclusive partnerships with UEFA and CONMEBOL are testament to EA Sports’ commitment to being at the forefront of football fandom. Following the split from FIFA, EA Sports are shifting their strategy to securing licenses that will keep their new EA SPORTS FC franchise on top of the market.
EA SPORTS FC 24 features more than 19,000 licensed players, 700 teams, 100 stadiums, and 30 leagues and is available now on PS5, PS4, Xbox Series X|S, Xbox One, PC and Nintendo Switch.