Last month, EA Sports announced a new global partnership with PepsiCo ahead the release of FC 24.
This is the first real life promo of the new EA SPORTS FC franchise, allowing players to redeem in-game from Pepsi products. Following the separation from the FIFA brand, EA Sports are keen to take advantage of the new found freedom, and the PepsiCo partnership is one of many.
The brand ambassadors for this partnership are Brazil and Real Madrid’s Vini Jr and England and Arsenal’s Leah Williamson that will feature extensively in various upcoming real-life and virtual events.
How To Redeem The Rewards
Pepsi Max products will feature unique codes that customers can use to redeem exclusive items in FC 24 Ultimate Team. The unique code can be found inside the label of ‘Every Pepsi Wins’ promotional products.
Scanning the QR code on the bottles will take customers to their regional Pepsi promo website, where they have to register and link their EA account. Once linked, they can submit the promo code and their exclusive Pepsi Ultimate Team Pack will be available in the Store section of their FC 24 Ultimate Team club.
Each individual can redeem a maximum of x10 unique codes per EA Account.
🚨 Free packs with Pepsi
— EAFC 24 NEWS (@eafcgamenews) September 11, 2023
The promo is currently available in the following countries:
- EUROPE: United Kingdom, Belgium, France, Norway, and the Netherlands
- LATAM: Colombia, Chile, Costa Rica, Ecuador, Guatemala and Peru
It’s unclear if the promotion runs in other countries, as neither EA nor PepsiCo specified the available countries.
What Are The Rewards?
Each Pepsi Ultimate Team Pack includes one 75+ rated untradeable Gold Player Item and one of the following cosmetic items:
- ‘Thirsty For More’ Home kit
- ‘Thirsty For More’ Away kit
- ‘Thirsty For More’ 3rd kit
- Pepsi Retro Home kit
- Pepsi Retro Away kit
- Pepsi Retro 3rd kit
- Vini Jr. TIFO
- Leah TIFO
- ‘Thirsty For More’ Background TIFO
- ‘Thirsty For More’ Stadium Theme
The FC 24 x Pepsi Mini Promotion is live🚨
Anyone stock up on bottles?😅 pic.twitter.com/7mewC1ygX5
— FUTBIN (@FUTBIN) September 30, 2023
The promotion will run from 1 October until 29 February 2024 and will be available on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One and PC versions of FC 24. The offer is not available on Nintendo Switch.
As of the writing of this article, users have reported issues with claiming their rewards on Pepsi’s promotional website. Pepsi released the following statement, assuring players that the issues will be resolved soon:
“Due to very high traffic volume on the website you may be experiencing some technical issues with your Pepsi Promo Account and codes redemption process. We are working to stabilise and resolve the situation as quickly as possible. Thank you for your patience and we apologise for the inconvenience.”
We will update this post once the issues have been addressed.
Pepsi has updated their regional Pepsi promo websites and customers can now submit their codes.